What is content marketing

Content marketing is the marketing approach which creates and delivers useful and valuable information or content to attract your audience to your products or services and to build a relationship with them, and finally turn them into your customers.

For example, you are running a clothe store and trying to increase an awareness of your clothes. You create contents on your website or blog about what type of clothe you are selling, how your products different from other’s or latest information such as new products or sales information.

Another example is restaurant. Imagine you are running Italian restaurant and you want many people know about your restaurant. What you can do is create blog content about your restaurant such as what kinds of dishes there are, what type of ingredients are used, or introduce popular meals. And it is important to post pictures of each dishes on SNS such as Instagram or Facebook, which induce customers to visit your restaurant.
When it comes to restaurant, the customer review is extremely important. Here is an example, please look at this picture.

The reason why customer review is important is because that tells customers how much your restaurant is popular or how many people are visiting your restaurant, which encourage people to visit your restaurant.

Content can be anything and there are many types of contents which include:
・Blogging
・Video
Infographic
・Social media content
・E-books
・Podcast
・Email
・Checklist
and more

Some people may be confused Content marketing with Digital marketing.
Content marketing is one of Digital marketing which is the broad concept. Digital marketing is the marketing which make use of internet based on digital technologies such as phone, laptop, digital media or digital media such as website or social media to connect with customers or promote products or services.

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Published by Naoto. k

Hi, I'm Naoto working as freelance content marketer and studying Psychology in graduate school at Melbourne uni. I understand human behavior which help marketing job. I'm crazy about jogging, meditation, hiking and climbing. Every morning start with cardio followed by push-ups. I also enjoy coffee. I make coffee by myself.

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