EASILY DEVELOP A MASSIVE MLM DOWNLINE
WITH OUR TRIED & PROVEN WINNING FORMULA
by Michael Corcoran
It's amazing how many people try an MLM program only to get frustrated and give up.
Most people are lured into MLM with the hope to get rich quick or they believe with little effort they will be able to earn a large enough income to quit their present job. After they spend a little time and money placing ads, only to lay the dreaded goose egg, most will try a new MLM program thinking, "This is the one... with this pay-out plan and/or product, how can I fail?".
Here is some good information for those who have never tasted sweet success. Don't fall into every new MLM program that pops up. Because that's what will happen... you will fall time after time and never reach the top of any program. Plus, your credibility with everyone you previously approached, goes down the drain. Rather, carefully select a program that has mass appeal, a program whose cost and payout make sense, then stick to it until you have achieved some level of success. You will then discover success breeds success.
If you keep moving from program to program you will NEVER experience the true power of MLM... having a huge downline leveraging your time and expense. The key is to learn as much as you can from those who are successful. Study the fundamentals of salesmanship, ad writing, strategies the pros use, and you will develop quickly into a top notch MLM pro. A person that people will respect and one you can be proud of.
I'm going to give you the best information you'll ever get about MLM, so pay close attention to the following...
It's NOT the program that determines your success or even the products or services offered, it's your knowledge, skills and discipline that determine your success. Sure, some programs are better than others (pay-out structure, etc.), but NOTHING else matters! I guarantee you, if I were selling ice cubes, even horse manure as my products, I would sell them. More importantly, I would develop a downline who in turn would sell them.
How can I be so confident of my success? Because I use a proven winning formula... one that never fails me and if you use it, will never fail you too.
HERE IS THE PROVEN WINNING FORMULA
Step 1: Offer something of VALUE free (or for a small cost), to create your lead source.
Step 2: Follow-up with your offer to the leads you developed.
Step 3: Train your frontline to follow step 1 and step 2 and have your frontline do the same with their frontline... all the way down.
That's it! But realize as simple as this formula is, there is much more than what meets the eye.
Offer something that has REAL value to maximize the quantity and quality of your leads. Also keep this in mind, the higher the perceived value of what you give away, the higher your sales conversion ratio will be. So spend extra time to carefully consider what you offer free before you get started recruiting others into your program.
You may decide a sample of your product line is a good give-a-way, or information that will benefit your prospects. Give them more information than they expected. Both are an excellent way to build a solid lead source.
FOLLOW-UP FOLLOW-UP FOLLOW-UP FOLLOW-UP FOLLOW-UP FOLLOW-UP
This is where your ad writing skills and/or salesmanship comes into play. Your follow-ups should be carefully written sales letters thanking them for responding to your free offer and explaining the benefits of your MLM program. If you lack the skills necessary to write skillfully designed sales letters, then ask your upline sponsors if they have sales letters you can use.
If you are recruiting over the Net, an autoresponder is vital to your follow-ups. By having an autoresponder, you are able to deliver your sales letters immediately, 24 hours a day seven days a week without doing so manually. You can personalize your letters by having a form filled out on your Web page before the prospect gains access to your free offer. This will help increase your sales conversions.
As a rule, you should follow-up seven times, with seven well crafted sales letters, and an autoresponder will do that for you automatically. Here is a guideline to follow when sending your seven follow-ups with an autoresponder.
1. The First Sales Letter
Once someone requests your free offer, a sales letter is immediately sent to each person thanking them for requesting your free offer. This letter should briefly introduce yourself and detail the benefits of your offer.
Avoid speaking about the features of your offer. Nobody BUYS features, they are only concerned how they will benefit from your offer.
Offer a bonus if they buy within 72 hours. In other words, create a compelling reason why they should purchase now.
Be sure to supply a link to your order form and your contact information (including your telephone number and best times to reach you), as well as, supply information on payment methods you accept.
2. Your First Follow-up Letter - (24 hours later)
This letter should be sent 24 hours later to the people who have received the first sales letter.
Remind your prospects that they requested info from you and tell them that you've given them a special bonus for enrolling right away. Remind them that it's a special limited time offer, so they have 48 hours left if they wish to take advantage of it.
Supply additional benefits about your product or service so they can make an easier decision to buy from you. Talk about the support you provide, sales letters they can use etc.
Again, be sure to supply a link to your order form and your contact information (including your telephone number and best times to reach you), as well as, supply information on payment methods you accept. Be sure to include this information on EVERY follow-up you do.
3. Your Second Follow-up Letter - (48 hours later)
This letter can be about your story and how this program has made a difference in your life. If you write this as the average "Joe", your prospects will be able to identify with you easier. This letter should sound sincere and NOT hyped. Think about how you can relate your situation to theirs every step of the way as you write it.
Talk about all the benefits you have received since you enrolled. How it's helped you, unlike similar programs you either tried or looked into. How you're confident it will benefit them like it has you. How you will support them.
Remember this, most people want to know they can depend on someone for guidance and help when they need it. If you make a commitment to support them, don't take it lightly. Support is the number one way you will develop a loyal and committed downline.
Remind them they have 24 hours left if they wish to take advantage of the free bonus.
4. Your Third Follow-up Letter - (60 hours later)
Here is where you offer an additional bonus. Make this a very attractive bonus and even better than the first bonus.
This is where you will bring a call for action. Make the added bonus as irresistible as you can and you will bring a good percentage aboard. Remind them they have 12 hours left if they wish to take advantage of the first free bonus as well as the bonus you just added.
Tell them they shouldn't delay, sign up now to receive both great bonuses!
5. Your Fourth Follow-up Letter - (72 hours later)
They have not signed-up and have decided NOT to take advantage of the free offers.
Ask, "Why haven't you enrolled yet?". Get as much feedback as you can. Remind them of the benefits of your program and why they should take advantage of it.
Supply some testimonials. Just a few.
If you can get them to send back their feedback you still have an opportunity to recruit them. You might want to offer something free just to get their feedback... like the first bonus they never took advantage of.
6. Your Fifth Follow-up Letter - (96 hours later)
Here is where you say "Please, don't take my word for it, ask those who have joined if you need proof this program is all I have said it is and more".
Provide a long list of testimonials with their contact information. The more you supply the better.
Leave them with this thought... "Now it's up to you, prove to yourself this program is all I have said it is and more by contacting all the members listed above".
7. Your Sixth Follow-up Letter - (120 hours later)
This is your final follow-up. You must not leave anything on the table.
Explain you are a winner and don't accept failing... ever! You want them on your team of winners. You will do everything in your power to see to it they become successful.
Offer to help them by recruiting for them, at first, so long as they are willing to learn from a winning team and at least put forth an effort so they in turn can duplicate your success.
Remind them, "A few hundred extra a week sometimes makes a big difference - doesn't it? How about an extra $1,000? Or better yet, be your own boss and achieve total financial independence! If you like the sounds of this, why not start your own moneymaking business with us? You and I both know you'll never do it working for someone else."
Be as bold as possible, without making false claims, and you just might push them over the fence. Never talk about earning BIG money unless you already have. Otherwise, your downline will quit and your credibility is lost.
This follow-up formula works well and will provide you plenty of signups each week.
Your continued success will depend on how well you work with your downline.
The "Secret" in building a deep organization is fairly simple. You must HELP YOUR FIRST LEVEL AND THEN TEACH THEM HOW TO HELP THEIR FIRST LEVEL! In other words, you must have a system that is 100% duplicative. To do this, you must first have a method that works for you. Then show your first level how to replicate your method. And lastly, but most important, YOU MUST BE ABLE TO TEACH YOUR FIRST LEVEL TO TEACH THEIR FIRST LEVEL and so on down the line!
That's where the myth ends. MLM isn't about just placing ads, then sitting back and doing nothing, hoping to get rich. MLM takes an effort on your part. Building a downline is easier than maintaining a loyal dedicated team. It takes work and you should spend as much of your time working with your team (especially your frontline), as you do recruiting new members. If you do the work and your frontline duplicates your proven methods, then you will discover MLM is the best way to leverage your time and money and can be the best way to earn a tremendous income.
I will leave you with this...
It's ironic how many MLM companies crumble and go out of business, not because they aren't bringing people in, but rather, due to their success of bringing people in too fast. You may have witnessed too many start-ups fail, due to their lack of time and care in structuring their backend. If the start-up isn't properly funded to handle the expenses of running their business, have a system for tracking all incoming orders, or a system for payroll, they will collapse the moment their sales explode. Unfortunately, this seems to be the norm rather than the exception now-a-days, so take the necessary time to check every facet of a company before you enroll to avoid the pain of seeing your work go down the drain... along with any commissions due.
Before joining any new MLM program, do your due diligence in checking out the company, principals and members. Ask plenty of questions. For instance, have the principals ever run an MLM business before... if they have, and the business no longer exists, what happened? If they haven't run one before, what makes them qualified to start one? Is their back-end capable of handling an explosion of sales with NO DELAYS in shipping. Are current members being paid on time? Do they have PROVEN sales letters, follow-up sales letters.. etc. Obviously, the better the product is, mass appeal and other key factors such as pricing, the easier it is to sell. What you need to evaluate, is the company rock-solid before you enroll.
I sincerely hope this information helps you develop your MLM business
beyond your wildest dreams.